AI models tracked
800 million people use ChatGPT every week. 60% of all Google searches now end without a click – because the answer is already served in AI Overviews. Decision-makers, B2B buyers and consumers ask AI before they even open Google.
The question is no longer “do we rank on Google?” – it’s “does AI mention us when someone asks about our category?”
And if the answer is “we don’t know” – then MrSearch is exactly what you need.
Source: OpenAI 2025
of Google searches end without a click
With AI-powered optimization we can analyze vast amounts of search data and surface patterns that are hard to spot manually.
AI mentions your brand. Or it doesn’t. It puts you first in the list. Or last. It describes you as “leading”. Or it just mentions your name in passing. Each of these is a completely different situation – and they call for four different ways of measuring.
AI-Score is your absolute visibility rating, from 0 to 100. We don’t just look at whether you’re mentioned, but how: are you a primary recommendation or a passive name-drop? How early in the answer do you appear? With what sentiment? How confident is the model that you even exist?
Ten criteria are weighted into a single number – so that in five seconds you know whether your AI presence is strong, weak or somewhere in between.
When AI lists “the five best tools for X” – are you at number 1 or number 5? Or missed entirely?
Ranking tracks your average position, your Top-3 rate (how often you land in the top three) and how consistent your placement is over time. Too few users read past number three.
A one-off measurement tells you nothing about the trend. AI models are updated constantly. Your actions need to be measurable. MrSearch tracks every data point over time — so you can see whether what you’re doing actually works.
Add a URL and MrSearch runs a daily analysis of every KPI.
You get trend lines, period-over-period comparisons and alerts when something changes dramatically. Not ad-hoc measurement. Continuous monitoring.
An AI-Score of 65 is fantastic – if the industry average is 40. And weak – if the industry average is 80. Without a benchmark you don’t know whether you’re gaining or losing ground.
We run the same 10 prompts against your defined competitors and present their KPIs side by side with yours. You immediately see where you’re above the industry average, where the market leader sits, and which attributes set you apart.
We also identify organic competitors automatically — brands that AI repeatedly highlights but that you may not have had on your radar. Hidden competitors become visible.
The most important tool isn’t the one that produces the most numbers – it’s the one that tells you what to do. MrSearch is built so that every measurement lands in a concrete recommendation.
Areas for improvement are the synthesis of all your KPIs. We identify four types of gap – visibility gaps, attribute gaps, position gaps and model gaps – and translate them into concrete, prioritized actions.
Not: “your attribute density is 0.3 standard deviations below average”. But: “AI doesn’t associate ‘affordable’ with your brand. Publish price comparisons and case studies – AI tends to index those heavily.”
Absolute visibility rating from 0–100, based on 10 weighted criteria.
Want to know more about our tool? Here are some frequently asked questions about Mr Search.
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